Are we measuring carsales metrics only, or can we also measure third party metrics

At this stage, Ignition is only reporting on carsales metrics for campaign delivery and performance. This includes impressions, clicks, video completion rate, activity conversion etc for both on and off network campaigns.

We also have the capability to report on ‘Activities’, capturing the conversion data, post-view, and post-click metrics, allowing clients to see the greater impact of their advertising on their own website.

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