How can I utilise the Planning tool to inform my marketing decisions?

There are a number of ways to use the Planning tool to help inform marketing decisions:

• Utilising the marketing funnel to help identify your brand’s greatest opportunity stage.
• Target the right audience using Cross-shop to help identify competitors and see audience suggestions.
• Tap into consumer profiling to better position creative messaging.
• Utilise timelines to understand the impact of active or inactive on-network activity.