Call-to-Action - FAQs

What's on this page?

• How did we test them?
• What do we recommend?

The Call-to-Action (CTA) options in Ignition are tailored to each product based on your campaign objectives, ensuring alignment with your business goals. Each CTA in the drop-down list is designed to engage users at specific stages of their journey, optimising your campaign performance for the best possible results.

All CTAs listed below have been user-tested with the best performing options being recommended to you, helping you decide the most effective and suitable CTA to use for your ad: 

Awareness
- Learn more
- Find out more
- Discover

Consideration
- Explore
- Get details
- Contact us
- View now

Conversion
- Buy now 
- Get deal
- Shop now
- Book a test drive
- Get a quote
- Get offer

So, how did we test them?

To help improve the effectiveness of these CTAs in optimising your campaign's performance, we conducted extensive tests across over 1 million impressions. These tests involved 14 CTA variants across 14 campaigns and three funnel stages (awareness, consideration, and conversion), targeting the automotive, leisure, and industry audiences. This evaluation resulted in an 11.5% average performance uplift for our test CTAs compared to the native average from the previous quarter.

What do we recommend?

• We recommend any of the options listed above.
• Whereas they are ordered by performance, your specific ad could be more suited to one further down the list.